As a writer, one of the most important things we can do is to connect with our potential readers. It tells our audience who we are and why we do what we do. However, the biggest question I get asked is, HOW do you connect with your readers? And, more importantly, how do we find them?

First and foremost, we must create books that others actually want to read. There are so many writers in the world, how do we stand out? That question is answered in the dedication given over to our craft, the time we spend creating believable worlds that readers can relate to, appreciate and enjoy. This is a different article altogether. Once we have our carefully crafted novels, we then must put them into the right hands. This is where connecting with your reader is vital.

I have always believed we should sell ourselves, not our products. People buy PEOPLE, so promoting your books relentlessly will not necessarily bring forth lots of book sales. However, your potential readers honestly want to know why they should invest their time and money into your books, so the best way to connect with your readers is to show each and every one of them who you are. Not every book is for every reader, and this is a good thing. Some people love romance, others high fantasy. However, what connects each and every reader out there is the simple fact that once they get to LIKE you as an author, they will automatically love your work.

Luckily, social media is the perfect platform in which to showcase your winning writing personality, including your website (every author should have one). This is your online presence, how readers will see you when they click on your profile pages and social interaction. By embracing your personality through your chosen genre, your readers truly get to know you, so in turn, get to learn about your books.

• Always ensure you respond to comments and feedback. How else will your readers get to know you?

• Be polite. No one likes a moany writer…unless, of course, you’re a moany poet.

• Reach out with valuable content. The whole purpose of an online presence is to give something of value.

• If a reader asks a question, reply.

• Don’t feel you can’t support others. We are all here for the same experience. To read stunning works by gifted writers.

And good luck. Your writing journey is amazing. Keep going.